dsc india

challenge

DSC has a proud heritage manufacturing Kashmir Willow cricket bats. They set themselves the challenge to break into the first-class arena of English Willow in order to lift their brand and overall sales.

go beyond

DSC went beyond India and looked at design agencies around the world with cricket experience. We were fortunate to be selected.Before we started everything we spent a week in the Indian market talking to retailers and DSC management. Then began the entire reconstruction of the brand with a new logo, positioning and the world’s most diverse range of cricket bats.

dsc’s new brand platform is complete and has gained strong acceptance from retailers and international players who have signed on to the new ‘fearless’ dsc