grand designs live homeshow
Most people see Grand Designs and Kevin McCloud as one and the same. For the Grand Designs Live Home Show to be successful, it needed to be more than just Kevin.
We went back to the architectural roots of Grand Designs and developed a marketing strategy and advertising campaign that focused on the inspiration gained from watching Grand Designs and how you’d experience that same inspiration coming to the Grand Designs Live Home Show. The opportunity to hear Kevin McCloud speak would be the icing on the cake.
inspiration drove everything including crowds that were beyond expectations