weekly times


The Weekly Times mounted a tea towel promotion aimed at Australia’s rural community. For the promotion to be successful we needed men to be onside and ask for the tea towel when they purchased the The Weekly Times newspaper.

go beyond

Going beyond we took the challenge head on, by putting farmers in situations where they were shown using the tea towel in a humorous way.

a great regional tv buy, strong production and a fun script lead to a popular spot that made the promotion a success






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