honda express service
Honda Express offers a true Honda service in 60 minutes or less. The most cost effective way to communicate to Honda owners was through their Honda Service Centre, so they could try Honda Express next time they book a service. The real challenge however, was to get dealers enthused to display the creative.
For every campaign, we love to visit the factory, meet the sales team and see the true spaces we have to work with. Honda Express was no exception. We visited several dealers and learnt they had to work within the confines of their service reception areas for the campaign to work.
the marketing strategy went beyond, turning existing elements in honda service reception areas into selling tools
the result was a 12% increase in honda express service sales