stanley fatmax

challenge

Stanley Fat Max wanted to launch a new hammer to the trade nationally with a $15,000 PR budget that wasn’t going to go far.

go beyond

We looked beyond and developed an app that could generate PR and get tradesmen talking. To promote the new app, we reserved a small amount of media on sports radio and encouraged the DJ’s to try it, to kick things off.

the app received 10,000 downloads in the first week and increased traffic significantly to the stanley fatmax web site

the app was then used in england and america where it gained strong pr and once again increased web traffic and hammer sales

 

case_study_stanley_1_1000px

 

case_study_stanley_2_1400px

 

case_study_stanley_3_1400px

 

case_study_stanley_4_1400px

 

case_study_stanley_5_1400px

 

case_study_stanley_6_1400px

View more of our favourite campaigns