Bentleys is a national group of accountants who needed to develop a point of difference and create SME new business growth.
To set the foundations, we revolutionised the Bentleys brand and created a new logo and visual style that was unique in the market.
The next step was to get the new brand out there and gain new business leads. An advertising or social media campaign just wouldn’t cut it, so we went beyond to develop a strategy that established connections and got the market talking. The initiative kicked off with one of the most comprehensive SME business surveys in Australia. This was developed into a unique digital and face-to-face presentation titled: ‘Bentleys The Voice of Australian Business’.
bentleys new brand gave it a unique look in the accounting marketplace
the promotional program gained invaluable new business leads and was internationally recognised, winning the kreston award for marketing effectiveness