good food & wine show
15 years ago the Good Food and Wine Show offered a new experience for Australia’s food and wine lovers. Now there are many new competitors in the market offering different servings of the same concept.
Our marketing strategy was to stand out from the crowd by leveraging the iconic Good Food and Wine Show logo – the one consistency of the show. The campaign’s unique look and language could be seen on super trams, magazine ads, newspaper ads, digital banners and on the website.
ticket sales rose, but just as importantly, the stall holders who underpin the true success of the show, were impressed and keen to return for future events
Radio (30 second)