vic urban riverwalk
Places Victoria wanted to launch a new land development, ‘Riverwalk’, into Australia’s most competitive new house and land market.
Our strategy for Riverwalk centred around location, highlighting its proximity to both the centre of Werribee and wide-open parklands, as well as taking advantage of the abundance of great soil and clean water. The campaign covered traditional sales material, ad scooters through neighbouring suburbs and cut-through giveaways such as seed packets and bottles of water with tailored messaging.
an innovative marketing strategy and unique creative, allowed places victoria to cut through the clutter in melbourne’s west and establish ‘riverwalk’ as significant new housing development