Boost had already established a significant market in Australia and was looking to expand their franchise offshore. The challenge was to package Boost’s unique energy in a way that would empower overseas storeowners and maintain brand discipline.
To prepare Boost for new ventures internationally, it was agreed that the entire brand foundations needed greater strength. We designed the new Boost website, juice cups, menu boards, templates and brought it all together in a comprehensive style guide.
the new brand, digital and advertising assets armed the new overseas boost juice stores with a clear direction and everything they needed to enjoy a strong and successful launch