Nichols Crowder is a leading commercial real estate agency in Melbourne’s southeast, and we are very proud of our 10-year partnership. The real challenge with Nichols Crowder is to keep the brand fresh and top of mind in an extremely competitive market.
Brand identity is key in real estate, especially on property boards. Analysis of the Nichols Crowder brand revealed the green slash had become their trademark. To increase visibility, we redesigned the logo and simplified every marketing asset.
the new brand has increased nichols crowder’s exposure and played a significant role in their continued growth