How long would you give a customer to read an online ad? How long would you give them to comprehend your full-page magazine ad? Or how long would you give a customer to read your outdoor poster in heavy traffic? Let’s be incredibly generous and give them 25 seconds. Now grab a blank piece of […]
We all want the best and ideally we’d like it to be that way first time. Truth is it doesn’t always work out that way. First time creative developed for a specific brief might not always crack it in the first instance. Let’s say it’s 90% there, but you’d like and need it to go […]
