inspiration

retro london ads

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Whilst visiting my hometown of London, I came across some great retro ads in Richmond station.

Retro ads are always nice to look at, but it’s the story of how these ads came to be on display in Richmond station today what I find most compelling. They sit where you would expect to see ads, in prime poster spots on the station stairs. During a refurb of Richmond station they ripped the existing poster frames off the walls, and underneath were some beautiful original posters, in the position they would have been at the time of their campaigns. Frames were put on the ads to preserve them as a permanent display. They are great examples of strong branding and typography, with their bright vibrant screen printed look. It’s a style that is rarely seen nowadays, I say let’s bring it back.

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