Be good and have fun
Describe what you do at Bundy
As Founder and Creative Director I wear a lot of hats.
I must admit my favourite thing is bringing great talent together and creating great work. When the two meet you have something that is magical and enduring.
What does creativity mean to you?
It means happiness. The smile and satisfaction you feel when you’ve solved a difficult problem and helped a client advance their cause is very special.
What do you love about working in this industry?
Advertising is all I’ve ever done since I left school in 1983. In that time I’ve worked on some massive brands and created work that has won awards globally. But at the end of the day it’s the people that I love the most. Sure the industry has changed a lot, but the basic fact that we work in an industry of people who love to make things hasn’t.
Who or what has inspired you?
Family. Movies. Art. They all rate highly. But if I had to distill into down to three people who have inspired me I’d single out these three:
Frank Lloyd Wright who’s genius allowed him to create incredible designs in his 80’s.
Walt Disney who continually went beyond and created the essence of a brand that endures 50 years after his death.
Ernst Shackelton. The Antarctic explorer whose ship was crushed in the ice, yet still managed to save all of his crew through leading by example. He never got his crew to do something he wouldn’t do himself.