Yackandandah Jam Company is a small premium jam and yellow curd manufacturer in regional Victoria. They had good local distribution but wanted to go national.
We needed to increase the perception of the brand, so we embarked upon a distressed magazine campaign that netted great results. We then went beyond and back again, taking everyone’s love of jam back to their childhood via a new advertising campaign.
the advertising campaign and website opened the doors to large national retailers and allowed Yackandandah’s famous jam company to expand