melbourne business school

challenge

As the number one business school in Asia Pacific, Melbourne Business School (MBS) needed an increased digital presence to represent their status and engage potential students from all over the region.

go beyond

We began by designing and building a comprehensive website plus two microsites for the Executive MBA and the Senior Executive MBA. But, the digital strategy went beyond this, and included touch points such as LinkedIn media and partnering with CBD cafes to deliver brand messaging through their WIFI log-in pages. MBS content also featured on select CBD elevator screens.

the campaign achieved great market cut-through, resulting in a 20% increase in open day visitors and web site traffic