house with no steps
challenge
House With No Steps provide life skills and support networks to give disabled people independence and a rewarding future.
go beyond
We went beyond and against the grain of community service style advertising and created the ‘we don’t care’ campaign, featuring people with disabilities who spoke about the fact that House With No Steps gave them real life skills, instead of charity.
generating significant positive PR, the advertising campaign resulted in greatly increased opportunities for house with no steps and the people whose lives they change daily