LeasePlan’s new brand, Grow, was aimed at SME owners with a range of products designed for small-scale car management. With a modest budget, Grow needed a highly targeted campaign that would communicate to these business owners.
As today’s startup business owners are often tech-savvy thinkers, our media strategy was digitally focused. Channels included website takeovers, targeted banner ads and eDMs, supported with 15sec TVC run through their existing AFL sponsorship and also online. With the insight that SME owners are so busy that they don’t want to worry about finances, we went beyond and developed the ‘get the bookkeeper off your back’ campaign.
bundy agency’s advertising strategy and creative is the foundation for the brands’ climb to success with sme fleet owners nation wide