Bill Bundy of Cowra Motors once advertised purely on price. But within an hour’s drive of Cowra (Population 8,500) there are large cities with new and used car prices that were very hard for a small country town dealership to compete with.
Realising that a small community has unique advantages, we developed a marketing strategy and advertising campaign with the sentiment that ‘we’ll do the right thing by you because we live here’. Each person in Cowra was a neighbour, a friend a family member or someone special, not just a person with a cheque.
the campaign featured radio ads that won best 30 second and best radio campaign in Australia
the campaign became well known and defined the business for 10 years
family 30 second radio
team 30 second radio
neighbour 30 second radio