albury city council

challenge

Over the years, Albury City’s arts program was dropping in popularity. Our challenge was to convince the greater community that the event was worth revisiting.

go beyond

We opted for a design approach that went beyond and looked like a large metro or international festival, suggesting to everyone that the festival was as good as you’d see any where.

bums on seats is what it’s all about and that’s what the campaign delivered, with most shows a sell out

 

case-study_917pxw_AlburyCityCouncil_1

 

case-study_1400pxw_AlburyCityCouncil_2

 

 

case-study_1400pxw_AlburyCityCouncil_3 case-study_1400pxw_AlburyCityCouncil_4 case-study_1400pxw_AlburyCityCouncil_5

 

case-study_980pxw_AlburyCityCouncil_6

 

case-study_1400pxw_AlburyCityCouncil_7

 

View more of our favourite campaigns