albury city council
challenge
Over the years, Albury City’s arts program was dropping in popularity. Our challenge was to convince the greater community that the event was worth revisiting.
go beyond
We opted for a design approach that went beyond and looked like a large metro or international festival, suggesting to everyone that the festival was as good as you’d see any where.
bums on seats is what it’s all about and that’s what the campaign delivered, with most shows a sell out