Playboy
- 2010 marks the 50th anniversary of the iconic Playboy brand, and the Australian and New Zealand launch of Playboy Energy Drink.
- Developed 'Energy to play' campaign which plays on the Playboy brand strengths in a fun and engaging way; the private jets and limousines, tuxedos and casinos.
- Press/Magazine/Posters
- Packaging
- Point of sale
- Online
- Trade material
