Lumley Special Vehicles
Part of Wesfarmers General Insurance Limited, one of Australia's largest general insurers, Lumley Specialist Vehicles provides car and motorcycle insurance for classic, rare and collectable cars and motorcycles.
ba recently produced a campaign to really challenge classic car owners to consider changing their insurer, with the insight that owners would rather spend more on their obsession and less on their insurance.
- Campaign creation and co-ordination
- Online
- Press & magazine
- Radio
In one month of magazine, radio and online activity our leads have doubled and traffic to our website has increased significantly.
Brendon Dyer,
National Marketing Manager,
Wesfarmers General Insurance
