Leader Community Newspapers

• Leader has 33 great local newspapers that needed a strong a flexible identity that would appeal to both the community and advertisers
• Develop a brand with a distinct local positioning that gives it a strong point of difference against other media
• Strategic planning
• Campaign creation and co-ordination
• Newspaper advertising
• Magazine advertising
• Radio advertising
• Television advertising
• Outdoor advertising
• Sales Promotion

The agency immersed itself in our business and developed a positioning that continues to provide the foundation for our ongoing activity today. In a tactical sense, their radio scripts for specific categories have driven measurable sales. In short, Bundy Agency provides creative results that are engaging, energising and effective.

Kammeron Crea,
Group Marketing and Communications Director,
Leader Community Newspapers