To re-launch a new bottle design, Tequila Blu wanted to leverage its Mexican heritage and go beyond the old clichés of cacti, donkeys and ponchos.
At the apex of the Dias de los Muertos (Day of the Dead) trend, we created a brand and marketing campaign that combined the traditions of this movement with a contemporary nightlife attitude. The look was distinctive, the new label was prominent, and the language was versatile. The campaign included a website, consumer and trade press, social media, restaurant/nightclub collateral, in-store signage and launch party material.
Tequila Blu has had great success with an excellent distribution into restaurants, bars and clubs. It is now seen as the authentic tequila with a difference