The Bathurst 1000 car race is a great place for any automotive accessory or tool brand to be seen. The real challenge is standing out in the crowd.
With Sidchrome’s sponsorship of Bray Racing and Summernats celebrating 25 years, we developed a campaign that gave away pairs of Sidchrome undies and encouraged users to wear them with pride. Rather than just create one pair, we went beyond and developed an entire collection to get people talking and posting on social media..
the promotion was a winner at the Bathurst 1000
undie supplies were exhausted and the sidchrome social media traffic went up 10 fold with people keen to show off their new red sidchrome jocks