property review weekly
PRW is the real estate lift-out of The Australian Jewish News. The publication was achieving great exposure within the Jewish community and beyond, but many potential clients were unaware of PRW’s extensive weekly letterbox distribution to more than 70,000 homes.
We created a direct mail campaign that targeted business owners in the delivery zone of Melbourne’s inner south-east. On top of that, we promoted PRW to real estate agents, ensuring they put the property supplement on their marketing schedules.
the advertising generated a substantial increase in awareness of prw and its circulation area
as a result, the publication has experienced years of growth, with record results being posted month after month