playboy energy drink

challenge

Playboy wanted to launch its new energy drink into the New Zealand market – a market that Red Bull and V owned, making it near impossible for new players to get in and make an impact.

go beyond

Our advertising strategy was to position Playboy Energy in the opposite direction of its competitors while leveraging the core Playboy brand.

the campaign gave playboy energy drink great penetration into the NZ market and playboy recognised it as their best advertising campaign internationally