city of port phillip
As a brand, the City of Port Phillip had no continuity of tone, style or look. The challenge was to develop a marketing, advertising and design platform that was consistent and gave the council a more credible feel.
Our goal was to give the City of Port Phillip one voice, whilst creating a style that embraced the immense variety of the community. This kicked this off with the core design of the council’s annual report and four-year plan. Going beyond corporate material, we developed a series of public engagement pieces to be placed in local cafes and meeting places.
seven-years later the look has evolved, but the brand foundations are still rock solid
as a result, the image of the city of port phillip is clear and defined, reflecting strong leadership and consistent service to the community