black & decker
After being such a prominent player in the tool industry, Black & Decker were struggling with many new competitors on the scene.
Black & Decker needed to go beyond the norm and really stand out to retailers. So, we delivered a marketing strategy and creative platform that positioned them back as innovative leaders. Even though it appeared that we were targeting the DIY market, the main aim was to excite the trade and get them to stock the product.
the creative reinvigorated the black & decker brand and an 8% sales increase in australia and new zealand