alzheimers victoria

challenge

Alzheimer’s Victoria’s new medical research proved that simple brain exercises for people over the age of 45 reduced the chance of contracting Alzheimer’s.

go beyond

Alzheimer’s is not normally something people in their mid 40’s like to think about, so we decided to develop a creative strategy that was simple, entertaining and full of good news. The fruits of this included a TV campaign and a fun direct mail piece in the form of a jigsaw puzzle.

the advertising campaign and point of sale significantly increased website traffic and awareness of the early prevention of alzheimer’s