adairs

challenge

Adairs was wanting to move from being known as a Manchester brand to a lifestyle brand and was using Playboy’s new Mansion Collection as a leverage point.

go beyond

We looked beyond the traditional Adairs buyer and developed a creative strategy that used elements of the playboy brand and was aimed at younger shoppers wanting something fun and fashionable.

the distinctive point of sale, media activity and digital strategy opened new markets for Adairs and over achieved sales targets