visual diary 3by brigitte charron
This is a great typography resource website. Jeremiah Shoaf launched this site in 2013 with the goal of being an excellent resource for everything related to typography on the web. I often refer to this site when I need to choose fonts for web design. The Typewolf Type Roundup monthly e-newsletter is free to sign-up to and provide a monthly overview of the latest type news and releases.
Nike is known to create ads with successful sporting individuals who reach milestones victory. This latest one does a great job at congratulating Roger Federer’s on his 8th Wimbledon’s Title. The spot by W+K aired the night after his 2017 Wimbledon victory. This is very smart advertising being topical with a clever typographical symbol replacing the g with the number 8 into Roger’s name. Nike is also releasing a limited number of all-white Nike RF shoes customised with the 8 symbol and 2 commemorative t-shirts with the Ro8er logo.
The Nike ‘Ro8er’ spot launched just 4 weeks after another tribute ad called ‘The Roger Effect’, celebrating Federer’s career and impact on the tennis world. Being a big tennis fan, I can relate to this ad; I am always inspired to play tennis when watching players like Federer. It’s never long ’til I find myself smacking a fluffy yellow ball around the court.
This is a fun Instagram page to follow. Icons are fascinating, imagination has no limits and it’s so interesting to discover how people can design icons in so many different ways.