visual diaries

visual diary 3

by brigitte charron July 18, 2017

www.typewolf.com

This is a great typography resource website. Jeremiah Shoaf launched this site in 2013 with the goal of being an excellent resource for everything related to typography on the web. I often refer to this site when I need to choose fonts for web design. The Typewolf Type Roundup monthly e-newsletter is free to sign-up to and provide a monthly overview of the latest type news and releases.

Nike ‘Ro8er’

Nike is known to create ads with successful sporting individuals who reach milestones victory. This latest one does a great job at congratulating Roger Federer’s on his 8th Wimbledon’s Title. The spot by W+K aired the night after his 2017 Wimbledon victory. This is very smart advertising being topical with a clever typographical symbol replacing the g with the number 8 into Roger’s name. Nike is also releasing a limited number of all-white Nike RF shoes customised with the 8 symbol and 2 commemorative t-shirts with the Ro8er logo.

The Nike ‘Ro8er’ spot launched just 4 weeks after another tribute ad called ‘The Roger Effect’, celebrating Federer’s career and impact on the tennis world. Being a big tennis fan, I can relate to this ad; I am always inspired to play tennis when watching players like Federer. It’s never long ’til I find myself smacking a fluffy yellow ball around the court.

iconaday

This is a fun Instagram page to follow. Icons are fascinating, imagination has no limits and it’s so interesting to discover how people can design icons in so many different ways.

by brigitte charron posted in visual diaries July 18, 2017

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visual diaries

overhead view of people sharing a plate of food

visual diary 4

by brigitte charron October 19, 2018

#EatTogether campaign encourages Canadians to share a meal with someone and create great memories.

inspiration

new F1 branding

by robin awan March 23, 2018

I’ve played Playstation since the mid ‘90s, when it was released, and back then there was a super cool game that everyone played.

inspiration visual diaries

now I want a stylus

by robin awan April 12, 2017

Recently I went to see the just ended David Hockney Exhibition at the NGV. I love Hockney. He is a great artist of our times, and he has shown just that in his exhibition, named Current. Current is a great collection, mainly consisting of his digital art, created on his iPhone and iPad. And that’s […]

visual diaries

visual diary 2

by brigitte charron November 22, 2016

The Kinfolk magazine and website are amazing. Both are well designed and the content is always interesting. It has beautiful photography.

scott’s brain

how to write a great creative brief

by scott bundy November 05, 2016

Is your agency thinking about you in the shower? From a marketing point of view, your brand is the most precious thing in the world. It defines your business, drives sales and often is the corner stone of your culture. So when you brief your agency, have you ever stopped to think about how you […]

scott’s brain

does your creative brief pass the 25-second test?

by scott bundy October 18, 2016

How long would you give a customer to read an online ad? How long would you give them to comprehend your full-page magazine ad? Or how long would you give a customer to read your outdoor poster in heavy traffic? Let’s be incredibly generous and give them 25 seconds. Now grab a blank piece of […]

scott’s brain

critiquing creative – there’s a right way and there’s a wrong way

by scott bundy October 18, 2016

We all want the best and ideally we’d like it to be that way first time. Truth is it doesn’t always work out that way. First time creative developed for a specific brief might not always crack it in the first instance. Let’s say it’s 90% there, but you’d like and need it to go […]

inspiration visual diaries

simple wins again

by robin awan October 18, 2016

Inspiration from an unlikely place. Looking at typography in motorsport. When it comes typography, there are so many options, and with too much choice and it can get very messy. Often the classic fonts are the best place to start thanks to their simplicity, but then there’s always a need for some further inspiration and examples. How […]

inspiration

retro london ads

by robin awan September 14, 2016

Retro ads are always nice to look at, but it’s the story of how these ads came to be on display in Richmond station today what I find most compelling.

visual diary 3

Nike ‘Ro8er’

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