visual diaries

visual diary 2

by

www.kinfolk.com

The magazine and the website are amazing. Both are well designed and the content is always interesting. It has beautiful photography.

 

kinfolk-kids

kinfolk-lady

kinfolk-interior


Barbie ‘Imagine the possibilities’

Hidden cameras capture real reactions to girls imagining everything they might one day become. This ad communicates in a fun, clever, uplifting way that the Barbie brand represents the fact that women have choices – by showing little girls acting as teachers and doctors and businesswomen in real-world environments.

 


Rekorderlig Cider ‘Silver skaters’

It’s quirky and funny. The moves are pretty cool too!

 


Typography: kerning and letter spacing

These two are essential for effective visual communication. It something I do automatically when working with text. It’s my number one dislike when I see text badly kerned (in second place would be drop shadows).

Kerning is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. tracking refers to a consistent degree of increase (or sometimes decrease) of space between letters to affect density in a line or block of text.

Letter spacing adjusts the spacing between all the glyphs in a piece of text. This can help to make a page look a little more open and inviting, for example, especially with a similarly open leading. Very large type, such as a big headline, almost always benefits from tightening the tracking. Tiny type, such as in captions or footnotes, is made more readable by opening the letter spacing a bit, especially if the paper is absorbent and will allow the ink to spread a little.

blog-typograpy

 


A few pins from my packaging board

blog-pin-1

 

blog-pin-2

 

blog-pin-3

 

blog-pin-4

 

Latest posts

inspirationvisual diaries

now I want a stylus

by

Recently I went to see the just ended David Hockney Exhibition at the NGV.  I love Hockney. He is a great artist of our times, and he has shown just that in his exhibition, named Current.  Current is a great collection, mainly consisting of his digital art, created on his iPhone and iPad. And that’s […]

inspirationvisual diaries

simple wins again

by

Inspiration from an unlikely place. Looking at typography in motorsport. When it comes typography, there are so many options, and with too much choice and it can get very messy. Often the classic fonts are the best place to start thanks to their simplicity, but then there’s always a need for some further inspiration and examples. How […]